People Don’t Buy What You Do, They Buy Why You Do It

I've been on this Simon Sinek bandwagon over the past 3-weeks ever since my friend, Lynn Pearce suggested I read his book Start With Why. I was sharing with her all the things I find wrong with internet marketing and Lynn strongly suggested I get Simon's book. I stumbled upon his TEDTalk in which Simon makes some powerful points about what motivates people to buy. I grabbed the talk from my friend Tina Forsyth's blog and sharing it below (thanks Tina). My only gripe (and this is what I … [Read more...]