Why Most Marketers Are Seduced by Dishonest & Manipulative Tactics [Day 15 of 30 in UNF]

This is Day 15 of Uncovering Naked Faith, a 30-Day blog series helping you add a more authentic, transparent and raw faith into your marketing and sales. Please read and share in the comment area your thoughts on this guest article. Click here to get on the list so you don’t miss out on future articles in the Naked Faith series. Why Most Marketers Are Seduced by Dishonest & Manipulative Tactics (And Why Faith-Led Entrepreneurs Need to Do the Opposite) By Leesa Barnes || … [Read more...]

People Don’t Buy What You Do, They Buy Why You Do It

I've been on this Simon Sinek bandwagon over the past 3-weeks ever since my friend, Lynn Pearce suggested I read his book Start With Why. I was sharing with her all the things I find wrong with internet marketing and Lynn strongly suggested I get Simon's book. I stumbled upon his TEDTalk in which Simon makes some powerful points about what motivates people to buy. I grabbed the talk from my friend Tina Forsyth's blog and sharing it below (thanks Tina). My only gripe (and this is what I … [Read more...]