The Tools

The technology to help you tell a better business story.

5 Ways Faith-Inspired Messengers Can Go From Cash-Stuck to Cash-Flow

Too many faith-inspired messengers - coaches, consultants, authors, speakers - are cash-strapped. Some feel guilty about asking for money. Or, when they do get to the money conversation, cash-stuck, faith-inspired messengers aren't clear on how they can help the person. To go from cash-stuck to cash-flow, you need to do the following five things: #1 – Get clear on your calling God has tapped you on the shoulder for a particular purpose, but nothing is more frustrating than not knowing … [Read more...]

Why These Business Cards are Memorable

I once heard a billionaire at an event tell people that if you include a photo on your card, you're an idiot. Well, she didn't say idiot, but she did say enough to make my virtual assistant hide her business cards - which had her picture on it - deep into her luggage. How selfish. Business cards, just like your overall brand, must fit your story.  If you're verbose and flamboyant, then put together a fold-up card. I've met people who have given me business cards that fold out into a … [Read more...]

The #1 Reason Social Media Isn’t Working for You

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The Easiest Way to Self Publish Your Next (or First) Book

Following up on my recent blog post called How to Use Amazon.com New Publishing Model as a Shortcut to Fortune & Fame, I thought it'd be useful to share how super simple it is to publish your next (or first) book. My first book, Podcasting for Profit, was published the traditional route. I signed a contract with a publisher, got an advance, wrote the 350-page manuscript in 4-months, got published, then twice a year, I get royalty cheques. My experience as a first time author was good. … [Read more...]

How to Use Amazon.com New Publishing Model as a Shortcut to Fortune & Fame

Over the past few weeks, a couple of men I admire passed on at an early age. Steve Jobs, founder of Apple, passed away at the age of 56. Jack Layton, a Canadian politician whose charisma and blue collar work ethic captured the hearts of many Canadians, died at the age of 60. Despite the unexpected news of their deaths, Steve and Jack did some remarkable things in the short time they were here on earth. So, I asked myself what do I need to complete right now? I started looking at all the … [Read more...]

Create an Experience for Your Customers

My sister and brother-in-law got married on one of the most gorgeous days in Toronto back in June 2009. It was sunny and pleasant for most of the day. It did rain just after the reception, but it was followed by a wonderful rainbow. What a great sign for the most perfect couple. That's the 2 of them pictured on the right. Aren't they so adorable? Talk about adorable, I just had to include a picture of the flower girl (pictured left). Her name is Hannah and she's the youngest daughter of one … [Read more...]