James Frey duped the world. In 2005, Oprah Winfrey selected his book, A Million Little Pieces, as part of her book club. And everyone knows that when Oprah chooses a book, it becomes a bestseller. Imagine everyone's surprise when just a few months later, James sat on Oprah's couch admitting to the world that most of the stories in his book had been fabricated. Stories are powerful. And using them to connect with prospects helps you stand out. However, making them up and passing them … [Read more...]