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3 Reasons Why Sound Bites Help You Tell a Better Story

November 2, 2011 by 5 Comments

When it comes to outsourcing, I truly believe that you should... "Outsource the tasks, not your voice." Sadly, it took a blog post, a virtual tongue lashing over Twitter and comments defending myself on someone else's blog to get to this six word sound bite. My problem is that I tend to clarify my ideas through consensus. In other words, I speak my thoughts out loud, hear other people's viewpoints, then come up with my final thought (typically a sound bite). While this may work in a … [Read more...]

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How Not to Tell a Story Like Rick Perry

November 1, 2011 by Leave a Comment

Republican party presidential hopeful, Rick Perry, recently gave a speech in front of a conservative group in New Hampshire. The speech was 25-minutes long, but I found one that's a mash up of what Huffington Post calls an "unusual speech performance." I don't want to spoil it for you, so just click on the video below to get an idea on how to NOT tell a story like Rick Perry. What lessons can you learn from Rick Perry's speech so you avoid this in your own presentations? Photo … [Read more...]

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The Reason I Don’t Celebrate Halloween

October 31, 2011 by 2 Comments

A Catholic elementary school in the Hamilton district school board has asked parents not to sent their children to school in their Halloween costumes because "it distracts from the school's focus on education." (sidenote: in Canada, catholic schools are the only religious educational institutions that are publicly funded) Most of the comments left under the article blamed ethnics and political correctness for removing the fun out of Halloween. I, too, was disappointed by the elementary … [Read more...]

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Corn Flakes, Anti-Racism, Dogs and Responding to Story Hijackers

October 26, 2011 by Leave a Comment

Kellogg's has just released a limited edition box cover of its most popular cereal, Corn Flakes. The cover on the left was used in the 1940s or 1950s (can't find reference to it online) and you can buy the limited edition box for, well...a limited time. When I looked at the cover, I couldn't take my eyes off the sad boy with the bowl of cereal in his hands (see picture on right). He's either sad because that's his only meal for the day or that he has to share it with his 6 siblings. I was … [Read more...]

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What Steve Jobs and I Have in Common (And It Has Nothing to Do With Technology)

October 24, 2011 by 6 Comments

Steve Jobs and I share something in common. We were both NOT raised by our biological fathers. Like Steve, I "accidentally" met my biological father when I was a teenager. My mother and one of her very close church friends told me that we were going on a trip. After driving for an hour, we walked into an autobody shop, met this really tall man in the office and the church friend told me... "Leesa, this is your father." I remember being cold and aloof about the encounter (blame that on my … [Read more...]

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This Week’s Interesting Items I Accidentally Found

October 21, 2011 by Leave a Comment

I'm on Twitter alot and I come across alot of information being tweeted by my 14,000 followers. I follow links to find great reads and here are my top 5 that I accidentally found this week that I didn't have time to incorporate into a longer piece, but that I didn't want to lose track of because I will drop them into a longer blog post at some point: 17 Lessons Seth Godin Can Teach You About The NEW Marketing by Dan Martell Are You Telling or Selling? by Michael Brenner The … [Read more...]

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The #1 Reason Social Media Isn’t Working for You

October 20, 2011 by Leave a Comment

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The Easiest Way to Self Publish Your Next (or First) Book

October 19, 2011 by 4 Comments

Following up on my recent blog post called How to Use Amazon.com New Publishing Model as a Shortcut to Fortune & Fame, I thought it'd be useful to share how super simple it is to publish your next (or first) book. My first book, Podcasting for Profit, was published the traditional route. I signed a contract with a publisher, got an advance, wrote the 350-page manuscript in 4-months, got published, then twice a year, I get royalty cheques. My experience as a first time author was good. … [Read more...]

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What Carol Roth’s Street Smart Dad Can Teach You About Negotiating

October 19, 2011 by Leave a Comment

Want to learn how to negotiate? Carol Roth explains using the example of her uneducated, street smart dad. (can't see the video? click here to access it) My own street smart dad weighs heavily in many of my speeches. Who in your family can be used as part of your personal or brand story? Share your insights below. … [Read more...]

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How to Use Amazon.com New Publishing Model as a Shortcut to Fortune & Fame

October 18, 2011 by Leave a Comment

Over the past few weeks, a couple of men I admire passed on at an early age. Steve Jobs, founder of Apple, passed away at the age of 56. Jack Layton, a Canadian politician whose charisma and blue collar work ethic captured the hearts of many Canadians, died at the age of 60. Despite the unexpected news of their deaths, Steve and Jack did some remarkable things in the short time they were here on earth. So, I asked myself what do I need to complete right now? I started looking at all the … [Read more...]

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