I’ve seen marketing campaigns filled with selfishness and ones filled with service. One is dying, the other is living. It’s quite fascinating to watch.<\/p>\n
At the Olympics games this past Winter, I had the chance to join a group of people to exhibit random acts of Radical Hospitality. It was fabulous. We were a church group, so we couldn’t go on the streets, thumping our Bibles and letting peeps know that they need to repent and be baptized. <\/p>\n
Instead, we gave people mittens, scarves and canteens. Just gave them away. People were shocked. “For me?” they’d ask as we nodded, smiled and walked away.<\/p>\n
Radical Hospitality.<\/strong><\/p>\n <\/p>\n Consumers are revolting. Marketing campaigns that used to work just 12-months ago is no longer doing so. Consumers are apathetic, aloof and are flocking to businesses that show that they care about the minute areas of their lives.<\/p>\n Whether it’s Christmas time or not, business owners and professionals need to practice random acts of Radical Hospitality. Take time to listen to clients, then, service that need. <\/p>\n And I’m referring to offering a 50% discount on your suite of products. Or, giving people on your list one last chance to take advantage of joining your mastermind group before the deadline closes in 2-days. <\/p>\n Naw, I mean totally un-self-serving acts of hospitality. For example, I read in a book recently the a company called FreshBooks will send out cards, letters even flowers if they hear that one of their clients is celebrating a milestone or going through a difficult time. Now that’s Radical Hospitality.<\/p>\n We also need to operate from a place where we expect nothing in return. Give without any expectation of getting anything back.<\/p>\n I remember one Christmas about 10-years ago, I gave a card to the Superintendent in my building. I wanted to show my appreciation for all his help in the past year. <\/p>\n Would you believe that a day later, I found a card from him? I was disappointed. I gave him the card with no expectation of getting anything back. To see a card from him meant that he gave out of guilt or obligation. That, to me, sucks more than someone saying they forgot my birthday.<\/p>\n I want to operate a business where I give just because. The customer service team at Zappos will point people to a competitor’s website if they don’t have in stock what the person is looking for. I toured their offices in Las Vegas about a year ago and I was shocked at this. They also have no script and can take as little as 4-minutes to as long as 4-hours to solve a customer’s issue (thanks to Unmarketing for the stats). How’s that for giving without expecting anything in return?<\/p>\n","protected":false},"excerpt":{"rendered":" I’ve seen marketing campaigns filled with selfishness and ones filled with service. One is dying, the other is living. It’s quite fascinating to watch. At the Olympics games this past Winter, I had the chance to join a group of people to exhibit random acts of Radical Hospitality. It was fabulous. We were a church […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80],"tags":[53,55,73,77,79],"class_list":["post-99","post","type-post","status-publish","format-standard","hentry","category-the-teller","tag-radical-hospitality-2","tag-reshbooks","tag-unmarketing","tag-winter-olympics","tag-zappos","entry"],"_links":{"self":[{"href":"http:\/\/leesabarnes.com\/blog\/wp-json\/wp\/v2\/posts\/99","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/leesabarnes.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/leesabarnes.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/leesabarnes.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/leesabarnes.com\/blog\/wp-json\/wp\/v2\/comments?post=99"}],"version-history":[{"count":0,"href":"http:\/\/leesabarnes.com\/blog\/wp-json\/wp\/v2\/posts\/99\/revisions"}],"wp:attachment":[{"href":"http:\/\/leesabarnes.com\/blog\/wp-json\/wp\/v2\/media?parent=99"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/leesabarnes.com\/blog\/wp-json\/wp\/v2\/categories?post=99"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/leesabarnes.com\/blog\/wp-json\/wp\/v2\/tags?post=99"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}