{"id":497,"date":"2011-12-02T16:27:52","date_gmt":"2011-12-02T21:27:52","guid":{"rendered":"http:\/\/leesabarnes.com\/blog\/?p=497"},"modified":"2011-12-02T16:38:57","modified_gmt":"2011-12-02T21:38:57","slug":"people-dont-buy-what-you-do-they-buy-why-you-do-it","status":"publish","type":"post","link":"http:\/\/leesabarnes.com\/blog\/people-dont-buy-what-you-do-they-buy-why-you-do-it\/","title":{"rendered":"People Don\u2019t Buy What You Do, They Buy Why You Do It"},"content":{"rendered":"

I’ve been on this Simon Sinek<\/a> bandwagon over the past 3-weeks ever since my friend, Lynn Pearce<\/a> suggested I read his book Start With Why<\/a><\/em>. I was sharing with her all the things I find wrong with internet marketing and Lynn strongly suggested I get Simon’s book.<\/p>\n

I stumbled upon his TEDTalk in which Simon makes some powerful points about what motivates people to buy. I grabbed the talk from my friend Tina Forsyth’s blog<\/a> and sharing it below (thanks Tina).<\/p>\n

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My only gripe (and this is what I posted in Google Plus) is that most all leadership books I read cite the same brands over and over. While I love what Zappos, Apple and Southwest are doing, they can’t be the only brands that are doing innovative things to shake up our views on leadership, innovation and marketing.<\/p>\n
If I have to sit through another presentation where any of these brands are brought, I think I’ll pull 40% of the hair off my head (and I still won’t be bald).<\/p>\n
Photo courtesy Start With Why<\/a><\/em><\/p>\n
 <\/p>\n","protected":false},"excerpt":{"rendered":"
I’ve been on this Simon Sinek bandwagon over the past 3-weeks ever since my friend, Lynn Pearce suggested I read his book Start With Why. I was sharing with her all the things I find wrong with internet marketing and Lynn strongly suggested I get Simon’s book. I stumbled upon his TEDTalk in which Simon […]<\/p>\n","protected":false},"author":2,"featured_media":498,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80],"tags":[41,182,183,187,186,184,185,188],"class_list":["post-497","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-teller","tag-lynn-pearce","tag-simon-sinek","tag-start-with-why","tag-ted-talk","tag-tedtalk","tag-the-golden-circle","tag-tina-forsyth","tag-why-people-buy","entry"],"_links":{"self":[{"href":"http:\/\/leesabarnes.com\/blog\/wp-json\/wp\/v2\/posts\/497","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/leesabarnes.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/leesabarnes.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/leesabarnes.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/leesabarnes.com\/blog\/wp-json\/wp\/v2\/comments?post=497"}],"version-history":[{"count":4,"href":"http:\/\/leesabarnes.com\/blog\/wp-json\/wp\/v2\/posts\/497\/revisions"}],"predecessor-version":[{"id":501,"href":"http:\/\/leesabarnes.com\/blog\/wp-json\/wp\/v2\/posts\/497\/revisions\/501"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/leesabarnes.com\/blog\/wp-json\/wp\/v2\/media\/498"}],"wp:attachment":[{"href":"http:\/\/leesabarnes.com\/blog\/wp-json\/wp\/v2\/media?parent=497"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/leesabarnes.com\/blog\/wp-json\/wp\/v2\/categories?post=497"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/leesabarnes.com\/blog\/wp-json\/wp\/v2\/tags?post=497"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}