{"id":464,"date":"2011-11-23T08:28:05","date_gmt":"2011-11-23T13:28:05","guid":{"rendered":"http:\/\/leesabarnes.com\/blog\/?p=464"},"modified":"2011-11-16T13:36:03","modified_gmt":"2011-11-16T18:36:03","slug":"why-these-business-cards-are-memorable","status":"publish","type":"post","link":"http:\/\/leesabarnes.com\/blog\/why-these-business-cards-are-memorable\/","title":{"rendered":"Why These Business Cards are Memorable"},"content":{"rendered":"<p><a href=\"http:\/\/leesabarnes.com\/blog\/wp-content\/uploads\/2011\/11\/bizcards.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-465\" title=\"bizcards\" src=\"http:\/\/leesabarnes.com\/blog\/wp-content\/uploads\/2011\/11\/bizcards.jpg\" alt=\"\" width=\"300\" height=\"225\" \/><\/a>I once heard a billionaire at an event tell people that if you include a photo on your card, you&#8217;re an idiot.<\/p>\n<p>Well, she didn&#8217;t say idiot, but she did say enough to make my virtual assistant hide her business cards &#8211; which had her picture on it &#8211; deep into her luggage.<\/p>\n<p><em>How selfish.<\/em><\/p>\n<p><strong>Business cards, just like your overall brand, must fit your story.\u00a0<\/strong><\/p>\n<p>If you&#8217;re verbose and flamboyant, then put together a fold-up card. I&#8217;ve met people who have given me business cards that fold out into a small brochure. Then, fold it back up and it&#8217;s once again the size of a business card.<\/p>\n<p>If you&#8217;re conservative or work in a stuffy industry, don&#8217;t include a photo. Just include your contact details and your company name embossed in gold across the top.<\/p>\n<p>I once got a business card from some dude at a Podcamp event where he scrawled his name by hand\u00a0on a piece of cardboard. Name, email and website. Sadly, I threw it out days later, but hey, that&#8217;s his story.<\/p>\n<p><strong>But more importantly, your business card must fit the various needs of your audience.<\/strong><\/p>\n<p>I learn best two ways &#8211; by seeing and by doing. That&#8217;s why audio books are horrible for me. My mind wanders, I get distracted. But, give me a book &#8211; either on an eReader or a physical copy in my hands and I&#8217;m good.<\/p>\n<p><em>There are alot of people like me.<\/em><\/p>\n<p>Visual learners need more than text to help them recall who you are and what you talked about. Business cards that have a photo on it help trigger the memory. And that&#8217;s one thing you want to be is memorable.<\/p>\n<p>What other tips do you have on how to design a business card? Please share your comments below.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I once heard a billionaire at an event tell people that if you include a photo on your card, you&#8217;re an idiot. Well, she didn&#8217;t say idiot, but she did say enough to make my virtual assistant hide her business cards &#8211; which had her picture on it &#8211; deep into her luggage. How selfish. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":465,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[82],"tags":[155,154,153,159,162,156,161,158,160,157],"class_list":["post-464","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-tools","tag-amethyst-wyldfyre","tag-ava-diamond","tag-business-cards","tag-carolyn-ellis","tag-darnyelle-jervey","tag-jacqueline-wales","tag-janice-johnson","tag-kathleen-mailer","tag-payson-cooper","tag-robyn-hatcher","entry"],"_links":{"self":[{"href":"http:\/\/leesabarnes.com\/blog\/wp-json\/wp\/v2\/posts\/464","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/leesabarnes.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/leesabarnes.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/leesabarnes.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/leesabarnes.com\/blog\/wp-json\/wp\/v2\/comments?post=464"}],"version-history":[{"count":4,"href":"http:\/\/leesabarnes.com\/blog\/wp-json\/wp\/v2\/posts\/464\/revisions"}],"predecessor-version":[{"id":468,"href":"http:\/\/leesabarnes.com\/blog\/wp-json\/wp\/v2\/posts\/464\/revisions\/468"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/leesabarnes.com\/blog\/wp-json\/wp\/v2\/media\/465"}],"wp:attachment":[{"href":"http:\/\/leesabarnes.com\/blog\/wp-json\/wp\/v2\/media?parent=464"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/leesabarnes.com\/blog\/wp-json\/wp\/v2\/categories?post=464"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/leesabarnes.com\/blog\/wp-json\/wp\/v2\/tags?post=464"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}