{"id":464,"date":"2011-11-23T08:28:05","date_gmt":"2011-11-23T13:28:05","guid":{"rendered":"http:\/\/leesabarnes.com\/blog\/?p=464"},"modified":"2011-11-16T13:36:03","modified_gmt":"2011-11-16T18:36:03","slug":"why-these-business-cards-are-memorable","status":"publish","type":"post","link":"http:\/\/leesabarnes.com\/blog\/why-these-business-cards-are-memorable\/","title":{"rendered":"Why These Business Cards are Memorable"},"content":{"rendered":"

$\"\"$ <\/a>I once heard a billionaire at an event tell people that if you include a photo on your card, you’re an idiot.<\/p>\n

Well, she didn’t say idiot, but she did say enough to make my virtual assistant hide her business cards – which had her picture on it – deep into her luggage.<\/p>\n

Business cards, just like your overall brand, must fit your story.\u00a0<\/strong><\/p>\n

If you’re verbose and flamboyant, then put together a fold-up card. I’ve met people who have given me business cards that fold out into a small brochure. Then, fold it back up and it’s once again the size of a business card.<\/p>\n

If you’re conservative or work in a stuffy industry, don’t include a photo. Just include your contact details and your company name embossed in gold across the top.<\/p>\n

I once got a business card from some dude at a Podcamp event where he scrawled his name by hand\u00a0on a piece of cardboard. Name, email and website. Sadly, I threw it out days later, but hey, that’s his story.<\/p>\n

But more importantly, your business card must fit the various needs of your audience.<\/strong><\/p>\n

I learn best two ways – by seeing and by doing. That’s why audio books are horrible for me. My mind wanders, I get distracted. But, give me a book – either on an eReader or a physical copy in my hands and I’m good.<\/p>\n

There are alot of people like me.<\/em><\/p>\n

Visual learners need more than text to help them recall who you are and what you talked about. Business cards that have a photo on it help trigger the memory. And that’s one thing you want to be is memorable.<\/p>\n

What other tips do you have on how to design a business card? Please share your comments below.<\/p>\n","protected":false},"excerpt":{"rendered":"