{"id":258,"date":"2011-09-29T09:13:09","date_gmt":"2011-09-29T13:13:09","guid":{"rendered":"http:\/\/successrefresh.com\/?p=258"},"modified":"2011-10-16T20:54:44","modified_gmt":"2011-10-17T00:54:44","slug":"how-cog-marketing-stifles-innovation","status":"publish","type":"post","link":"http:\/\/leesabarnes.com\/blog\/how-cog-marketing-stifles-innovation\/","title":{"rendered":"How Cog Marketing Stifles Innovation"},"content":{"rendered":"
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Maria Gamb<\/p><\/div>\n

Yesterday, I had a wonderful conversation with Maria Gamb<\/a>, author of Healing the Corporate World<\/a>. <\/em>I shared my unhappiness about my business structure. While I’m well versed in the matters of marketing (especially internet marketing), I feel as if I’m going through a reset that’s lasting a good year or more and I’m getting impatient with all this waiting.<\/p>\n

God places certain people in my life at certain times and my conversation with Maria was no accident. She listened to me and after I finished she asked:<\/p>\n

“In all that you shared with me, can you see what your role is on this earth?”<\/em><\/p><\/blockquote>\n

Defeated, I said no. She then said:<\/p>\n

“You’re a catalyst for other catalysts.”<\/em><\/p><\/blockquote>\n

Yes, of course! That’s what Nancy Marmolejo<\/a> helped me realize in SpotlightU<\/a>. I’m a visionary, an influencer, a Brand Evangelist (check out SpotlightU<\/a> for more).<\/p>\n

As soon as I hung up the phone, I felt an overwhelming urge to remove things from my life that have been holding me back and cluttering up my perspective.<\/p>\n

I started with my desk.<\/em><\/p>\n

Oh how cluttered it was. An old monitor that I stopped using after I got my new laptop sat on one corner. A bunch of paper with my handwriting on it sat on another corner. A box filled with stuff was on my desk and anytime I typed my elbow bumped it. And oh my goodness, my desk was super dusty.<\/p>\n

So, I cleaned, purged and discarded.\u00a0<\/em><\/strong><\/p>\n

Next, I tackled my inbox.<\/em><\/p>\n

It was time to unsubscribe\u00a0from mailing lists of those who I’ve “outgrown.”<\/em><\/strong><\/p>\n

I struggled with the decision for just a bit because I had been on these marketer’s list for 3, 4 even 5 years. In that moment, I felt like I was being disloyal, or that I was going to miss out on what they’re going to do next. That I wouldn’t be able to say “Did you see what she\/he did?” to my friends who also followed them.<\/p>\n

But I’m a catalyst, a visionary, a thought leader. The lists that I have to unsubscribe from are those who are doing the same things over and over.<\/p>\n

You know what I’m talking about…<\/strong><\/em><\/p>\n